Category: JP Gould South

Opportunity, But at What Price?

December 18, 2016 Printing machine in a printing shop

Situation

A publisher in Mexico had an unexpected increase in the amount of pages for a monthly magazine that needed to print in two weeks. This new advertiser opportunity required paper to be manufactured and delivered to Mexico City immediately.

Challenge

The challenge was twofold. First, their normal local channels for paper could

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